Thành viên BQT
Thông tin khóa học
Tên khóa học: Digital Marketing B2B: Ultimate B2B Digital Marketing Course
Tác giả: Dekker Fraser , Jyra Galosmo
Mô tả về khóa học: Digital Marketing B2B from A-Z: Learn Digital Marketing from a Silicon Valley Marketing Executive with top MBA, F100 XP
Link khóa học: https://www.udemy.com/course/digital-marketing-b2b/
Coupon: 3E55D62A507D116192C3 - Hướng dẫn sử dụng coupon Udemy
Bạn học được gì
- Digital Marketing
- Social Media Marketing
- B2B Marketing
- Lead Generation
- Customer Acquisition
- Some experience with B2B marketing or sales
Thông tin chi tiết
ATTENTION B2B DIGITAL MARKETING STUDENTS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get executive-level training from a former VP of Marketing and college instructor with Fortune 100 experience--at a fraction of the cost of an executive digital marketing training courses!
This is the ultimate course on B2B digital marketing. I was a global marketing manager for Sony and a Vice President of Marketing for a Google accelerator startup. For the past 11 years I’ve worked with countless early and mid-stage companies with their digital B2B digital marketing. I also taught college-level digital marketing.
I studied B2B marketing and digital marketing at the #1 ranked marketing school in the US--the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.
The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you’re also going to learn a lot about B2B marketing strategy and high-level, long-term planning and digital brand-building.
If you feel anything is missing, you're welcome to write me!
Key digital marketing topics:
- Demand generation and lead generation planning across various outbound and inbound channels
- Basic and advanced LinkedIn digital marketing with real examples of campaigns I ran (as well as other social media marketing channels including Facebook and Twitter)
- Cold email digital marketing and execution with real examples of manual and digital marketing automated campaigns
- B2B copywriting using my SPF framework and psychological fundamentals
- Account based digital marketing (ABM) with execution details
- B2B conversion rate optimization (CRO)
- B2B digital marketing content creation using real examples and case studies
Let’s get started!
P.S., While there is a strong emphasis on LinkedIn digital marketing in this course, I will talk about fully integrated campaigns that involve Facebook, Twitter, and other channels. A fully-loaded B2B marketing campaign leverages the advantages of each social media marketing channel.
P.P.S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge.
Learn from a master strategist and tactician without paying hefty consulting fees.
Ai nên học khóa này
- Marketing Managers
- B2B Managers
- Marketing Executives
- Digital Marketers
- Digital Agencies
- Marketing Consultants
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