Thông tin khóa học
Tên khóa học: Google Ads 2022. How to drive sales with PPC
Tác giả: Anton Voroniuk
Mô tả về khóa học: Get started with Google Ads and launch effective campaigns to reach new customers and grow your business online.
Link khóa học...
A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.)
Boats and ships...
A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?
Affinity Audience
In-Market Audience...
You are using Google My Business to promote your restaurant online and attract new customers. What feature can you use to encourage new people to try you out?
Bạn đang sử dụng Google Doanh nghiệp của tôi để quảng cáo nhà hàng của mình trực tuyến và thu hút khách hàng mới. Bạn có thể sử dụng...
Bob owns a small café with a Google My Business listing, but he’d also love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?
Bob sở hữu một quán cà phê nhỏ có danh sách Google Doanh nghiệp của tôi, nhưng...
Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?
Michelle muốn biết cách cô ấy có thể cải thiện danh sách doanh nghiệp của mình để danh sách tiếp cận nhiều người trực tuyến nhất. Cô ấy có thể...
Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?
Cozy Coat Factory là một chuỗi cửa hàng bán lẻ thời trang giảm...
Alan wants to make sure customers searching online know about the new line of shoes his store is now selling. What can he do with his Google My Business listing so customers learn about his new product?
He can respond to customer reviews about his products so they know about the products he has...
Chiến dịch Mua sắm - Google Shopping - đang rất là HOT. Trong khuôn khổ bài: Những điểm cần chú ý khi làm Google Shopping - mình sẽ ghi ra 1 số lưu ý để ae hiểu rõ hơn nhé!
Những điểm cần chú ý khi làm Google Shopping
*** Trang web của bạn phải sử dụng bảo mật HTTPS (xài SSL đó), đây là điều...
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
Increase bids for ads with the...
Why should you link your client’s Ads account to Google’s Webmaster Tools? - Tại sao bạn nên liên kết tài khoản Ads với tài khoản GWT? Hay nói cách khác là lợi ích của việc liên kết tài khoản Ads với tài khoản Google Webmaster Tools là gì?
See how your ads performed when triggered by actual...
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords.
Tạm dịch: Một quảng cáo được tập trung chủ yếu vào phản hồi trực tiếp, trái ngược với xây dựng thương hiệu. Nhà quảng cáo nên xóa các từ...
Adding placements to an ad group
A) negatively affects the Quality Score for search
B) does not affect the Quality Score for search
C) improves the Quality Score on Google
D) improves the Quality Score for search
A keyword with very low clickthrough rate (CTR) will usually receive
A) more impressions on the Google Display Network
B) impressions only on the Google Search Network
C) a low average cost-per-click (CPC) on Google search.
D) a low Quality Score on the Google Search Network
Which formula does Google use to rank keyword-targeted ads on Google Search
A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
B) Maximum cost-per-click (CPC) bid x Quality Score
C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
D) Maximum cost-per-click...
Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?
A) Ads can not simulate email inbox notifications or fake “friends/crush” requests.
B) Ads can not contain that amount of characters
C) Ads can not...
According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?
A) All of these answers are correct
B) Ads can not contain words that are not directly related to the keyword that the ad is targeting
C) Ads cannot use exclamation points (!) or...
Which line of ad text would be disapproved based on Googles advertising policies? - Văn bản quảng cáo nào sẽ bị từ chối dựa trên chính sách quảng cáo của Google?
A) Want fast results?
B) Free shipping
C) Best deals- click here
D) Fast, easy, effective
Từ mua ngay, xem ngay, click here, ... đều...
Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your...
An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
Một nhà quảng cáo muốn phân bổ thêm ngân sách để quảng cáo một dòng sản phẩm mới. Để đạt được mục tiêu này, nhà quảng cáo nên tạo:
A) an ad group...